Beam selects Ogilvy Chicago for Pinnacle Vodka

DEERFIELD — Global spirits company Beam Inc. has named Ogilvy Chicago to handle advertising of its Pinnacle Vodka brand.

Beam acquired Pinnacle Vodka in May. The brand has built itself to become the fourth largest imported vodka brand in the United States, with 2012 volumes expected to exceed 3 million 9-liter cases, the company said in a statement.

“We are excited to bring Ogilvy on board to our Beam Pinnacle family,” said Deb Boyda, general manager, Venture Category Business Team for Beam. “Pinnacle’s classic unflavored vodka was the U.S. market’s fastest-growing non-flavored imported vodka in 2011. As we continue to pioneer some of the most exciting flavors in the vodka category, including the outstanding success of the Pinnacle line of Whipped dessert-flavored vodkas, we look forward to the creative contributions Ogilvy can make as our partner in growth.”

Ogilvy Chicago will come on board effective immediately. Their agency scope will include creative strategy and development for television, digital, print and market activation.

“We’re absolutely thrilled to partner with Beam on Pinnacle. It’s an incredible creative opportunity. Let the brand immersion begin,” said Lee Newman, President of Ogilvy Chicago.