Survey names Aldi as top low-priced grocery

Discount grocer Aldi, based in Batavia, was recognized as the nation’s low-price grocery leader for the second year in a row, according to a recent consumer survey conducted by Market Force Information, Inc., the world’s leading customer intelligence solutions company.

When asked to rank the top eight grocers offering low prices, consumers ranked Aldi No. 1, ahead of competitors such as Wal-Mart, Costco, Publix, Kroger, Safeway and ShopRite.

“Our focus has always been on low prices and high quality,” said Jason Hart, president, Aldi. “We’re proud that more and more consumers are realizing that they can save time and money at Aldi without sacrificing quality.”

The survey also revealed that the availability of good private label products is becoming a priority for more consumers. This year, 41 percent said private label is a determining factor when selecting a grocer, versus 38 percent last year. Aldi is known for its exclusive brands and conducts rigorous testing to ensure its products meet or beat the national brands on taste and quality.

“We’re so confident in the high quality of our products that we offer customers a Double Guarantee,” said Chuck Youngstrom, president, Aldi.  “If for any reason, a customer is not 100 percent satisfied with any Aldi food product, we will gladly replace the product and refund the purchase price.”

Aldi plans to open more than 80 stores in the United States in 2012, bringing grocery savings and its simply smarter shopping concept to more people every day.