Camping World to sponsor two college football games

LINCOLNSHIRE - Camping World Holdings Inc.'s Good Sam brand will be the title sponsor of two college football games under an agreement signed with ESPN Events.

The games will officially be named the Good Sam Texas Kickoff and the Good Sam Vegas Kickoff Classic, both being played over Labor Day weekend. The Good Sam Texas Kickoff features a matchup between Texas Tech and the University of Houston on Saturday, Sept. 4, at NRG Stadium in Houston. On the same day, the Good Sam Vegas Kickoff Classic features Brigham Young University and the University of Arizona at Allegiant Stadium in Las Vegas.

Both games will be televised by ESPN.

"Camping World and Good Sam have always been strong supporters of college football and this partnership gives us an opportunity to showcase our brand and provide exposure for our new Good Sam RV Rental business," said Marcus Lemonis, Camping World chairman and CEO.

Lincolnshire-based Camping World is America's largest retailer of recreational vehicles and related products and services.