Gregg campaign in Indiana could live and die by the 'stache

INDIANAPOLIS — Indiana Democrats are hoping to take back the governor's office with an iconic mustache next year.

Democrat John Gregg has made his handlebar mustache a centerpiece of his run for governor, using it in his stump speech and telling allegories of how he was urged to shave it off, but instead stuck to his Yosemite-Sam guns.

His campaign has taken to stamping most of its material with a large, blue mustache. Aides give out mustache pins to supporters, and the mustache takes up the bottom third of the official campaign logo.

Dean Johnson Design president Scott Johnson says the one word that pops into his head when he sees the blue mustache is “friendly.” But he says building a brand means putting a message behind that `stache.