Ky. plant to be featured in Toyota Super Bowl ad

GEORGETOWN, Ky. — A Toyota manufacturing plant will get a moment in the Super Bowl spotlight when it is featured in a 60-second ad scheduled to run during the pregame show.

The commercial opens with scenes of Kentucky’s Bluegrass countryside covered by an early morning fog. As a soundtrack of piano and strings plays, the Scott County plant in Georgetown comes into focus with a voice-over by 15-year Toyota veteran Sean Cooley.

Cooley drove his 1997 Camry 250 miles doing the filming, which took 21 hours.

Cooley told the Lexington Herald-Leader that Toyota’s ad agency, Saatchi & Saatchi LA, drove around Franklin and Shelby counties “just looking for places that had character.”

The ad is scheduled to air between 3 p.m. and 3:30 p.m. EST Sunday on NBC.