Business

Aurora University to hold LinkedIn presentation

Posted January 02, 2017 12:00 am

"LinkedIn Prospecting and Lead Generation Strategies for Sales Professionals" will be presented at 8 a.m. Jan. 17 at Aurora University's Orchard Center campus, 2245 Sequoia Drive, Aurora.

The speaker will be Brian Basilico. internet marketing expert, best-selling author and founder of B2b Interactive Marketing Inc. in Aurora. Basilico will detail how to create a winning profile, how to add lineable content to drive more sales traffic, the difference between endorsements and recommendations, how sales driven LinkedIn groups are the backbone of a strategic sales plan, and how to find and share content relevant to prospects.

The public is invited and admission is free. Registration, refreshments and networking open at 7:30 a.m. For more information, call (630) 844-5527 or email sgreen@aurora.edu. speris.

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