advertisement

With every new tragedy, another 'strong' campaign

BOSTON (AP) - In Ohio, a heart-shaped mural with the phrase "Dayton Strong" hangs in front of the bar where a gunman killed nine people.

In Texas, "El Paso Strong," written in red, white and blue, adorns homemade banners after a shooter killed 22 at a Walmart.

In California, where a gunman killed three people at a garlic festival, black fundraising T-shirts bear the words "#GilroyStrong."

But before there was Dayton Strong, El Paso Strong and Gilroy Strong, there was Boston Strong.

"Strong" has become an inescapable part of how this country heals when unspeakable tragedy strikes. It's embedded in social media posts, makeshift memorials, pins, stickers and other mementos of grief.

The phrase was born after the 2013 Boston Marathon bombing that killed three people and wounded scores more at the downtown finish line of the storied race.

Christopher Dobens, whose "Boston Strong" T-shirts helped push the phrase into the national lexicon, says he has mixed feelings about the unexpected legacy.

"It's heartbreaking to see that it keeps having to come up," the now 25-year-old Beverly, Massachusetts, resident, said Wednesday. "That's the part that hurts the most. That so many places around the world are having to use this mantra because they're being hit with terrible tragedies."

Dobens was a student at Boston's Emerson College when he and fellow student Nicholas Reynolds decided to create T-shirts to help raise money for victims in the hours after the terror attack.

Inspired by cyclist Lance Armstrong's Livestrong cancer foundation and the U.S. Army's "Army Strong" slogan, Dobens said they initially came up with: "Stay strong, Boston strong."

They cut it down simply to Boston Strong and printed it out in bold, yellow letters on blue T-shirts - the colors of the Boston Marathon. The shirts went on to raise $1 million for the city's fund for victims as well as other local charities.

In the years since it has been used after mass shootings at Marjory Stoneman Douglas High School in Parkland, Florida; a country music festival in Las Vegas; and the Pulse gay nightclub in Orlando, Florida, among others.

And it's not just for shootings: Houston Strong became a rallying cry for the Texas city after Hurricane Harvey barreled through in 2017, causing 68 deaths.

"As long as people are doing it for the right reasons and looking to help those who are in need, that's really the heart of it," said Dobens. "It's about making sure we're a community and that we're all in this together and helping each other through these dark times."

___

Follow Philip Marcelo at twitter.com/philmarcelo.

FILE - In this Aug. 6, 2019 file photo, a banner is raised bearing the hashtag "#DAYTONSTRONG" in the Oregon District after a mass shooting that occurred early Sunday morning in Dayton, Ohio. People mourning this past weekend’s mass shootings in Ohio and Texas have rallied around the slogans “Dayton Strong” and “El Paso Strong.” (AP Photo/John Minchillo, File) The Associated Press
FILE - In this Aug. 6, 2019 file photo, a man hangs up an "El Paso Strong" sign at a makeshift memorial at the scene of a mass shooting at a shopping complex in El Paso, Texas. A white nationalist angered at Latino immigration opened fire at a Walmart Saturday. (AP Photo/John Locher, File) The Associated Press
FILE - In this Aug. 5, 2019 file photo, Monica Charter organizes a table of freshly printed El Paso Strong t-shirts at Proper Printshop in El Paso, Texas, with proceeds earmarked to the El Paso Community Foundation's El Paso Shooting Victim's Fund. Ever since “Boston Strong” became a rallying cry after the Boston Marathon bombing, the idea of “strong” has become an inescapable part of how this country heals after tragedy. (Mark Lambie/The El Paso Times via AP, File) The Associated Press
FILE - In this July 30, 2019 file photo, Rita Vadnais works at selling "#GilroyStrong" T-shirts, with proceeds benefiting shooting victims, at Windermere Real Estate in Gilroy, Calif., after a gunman killed two children and a 25-year-old at the Gilroy Garlic Festival the previous weekend. (AP Photo/Haven Daley, File) The Associated Press
FILE - In this April 21, 2014 file photo, Rob Ordman, of Calgary Alberta, Canada, wears the slogan "Boston Strong" on his head near the finish line before the start of 118th Boston Marathon in Boston, in support of his wife Beth, who was running in the race. Massachusetts resident Christopher Dobens co-created the blue and yellow “Boston Strong” t-shirts that helped rocket the phrase into the national lexicon. (AP Photo/Charles Krupa) The Associated Press
FILE - In this Sept. 30, 2018 file photo, Jim Strickland, of Oroville, Calif., writes a message on a cross at a makeshift memorial for the 58 victims killed in an Oct. 1, 2017, mass shooting in Las Vegas. “Strong” has become an inescapable part of how this country heals when unspeakable tragedy strikes. It’s embedded in social media posts, makeshift memorials, pins, stickers and other assorted mementos of grief. (AP Photo/John Locher, File) The Associated Press
FILE - In this Dec. 1, 2016 file photo, a banner that was hung shortly after the terror attack at the Inland Regional Center in San Bernardino Calif., shows a year's worth of wear a year after the attack that killed 22 people on Dec. 2, 2015. Ever since “Boston Strong” became a rallying cry after the Boston Marathon bombing, the idea of “strong” has become an inescapable part of how this country heals after tragedy. (James Quigg/The Daily Press via AP, File) The Associated Press
FILE - In this June 12, 2016 file photo, people holds signs at a vigil in Cal Anderson Park in Seattle for the victims of a mass shooting at the Pulse nightclub in Orlando, Fla. Ever since “Boston Strong” became a rallying cry after the Boston Marathon bombing, the idea of “strong” has become an inescapable part of how this country heals after tragedy. (Genna Martin/seattlepi.com via AP, File) The Associated Press
FILE - In this Sept. 10, 2017 file photo, a "Houston Strong" sticker is added to the helmet of Houston Texans players prior to an NFL football game against the Jacksonville Jaguars in Houston, two weeks after Hurricane Harvey pounded the city. Ever since “Boston Strong” became a rallying cry after the Boston Marathon bombing, the idea of “strong” has become an inescapable part of how this country heals after tragedy. (AP Photo/David J. Phillip, File) The Associated Press
FILE - In this Aug. 15, 2018, file photo, a student walks past an "MSDSTRONG" banner on the way to class at Marjory Stoneman Douglas High School in Parkland, Fla. A gunman killed 17 people at the school on Feb. 14. (AP Photo/Wilfredo Lee, File) The Associated Press
FILE - In this Oct. 23, 2005 file photo, Michael Hamlet, of Milford, Mass, shows off his yellow shoes as he crosses the finish line at the Lance Armstrong Foundation's Ride for the Roses in Austin, Texas. The foundation was founded in 1997 by cancer survivor and champion cyclist, Lance Armstrong. The Livestrong brand was launched by the foundation in 2003. Ever since “Boston Strong” became a rallying cry after the Boston Marathon bombing, the idea of “strong” has become an inescapable part of how this country heals after tragedy. (Deborah Cannon/American-Statesman via AP, File ) The Associated Press
Article Comments
Guidelines: Keep it civil and on topic; no profanity, vulgarity, slurs or personal attacks. People who harass others or joke about tragedies will be blocked. If a comment violates these standards or our terms of service, click the "flag" link in the lower-right corner of the comment box. To find our more, read our FAQ.