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Gambling, tech firms scramble for foothold in sports betting

Posted May 17, 2018 7:00 am

By WAYNE PARRY

ATLANTIC CITY, N.J. (AP) - The anticipation of legal sports gambling throughout the United States has prompted a flurry of deals among gambling and technology firms who want a foothold in a market worth billions.

Casinos, race tracks, daily fantasy sports companies and others are itching to offer bets in person and online after the Supreme Court ruled that states could begin allowing wagers. That's led companies all over the world to seek ways to team up.

Some casinos need mobile apps or someone to set lines and run sports books.

Many tech firms, daily fantasy sports companies and others need partners with gambling licenses.

The industry is preparing for most of the betting to happen on smartphones, just like in Europe. That would also be new for most U.S. states.

In this Monday, May 14, 2018 photo, betting odds are displayed on a board in the sports book at the South Point hotel and casino in Las Vegas. Now that the U.S. Supreme Court has cleared the way for states to legalize sports betting, the race is on to see who will referee the multi-billion-dollar business expected to emerge from the decision. (AP Photo/John Locher) The Associated Press

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