B2B marketing companies merge
DEERFIELD - Stagnito Business Information and Edgell Communications announced today that the two companies have merged.
Terms of the merger were not announced.
The company will operate under the Stagnito Business Information and Edgell Communications names in the short term, with a new corporate brand to be announced in the future. The company said its combined assets and brands will make it the most comprehensive B2B information, media and marketing resource serving retailers and their supplier/distributor partners in the North American grocery, convenience, big-box retail, specialty/apparel, hospitality, and pharmacy markets.
Kollin Stagnito, COO at Stagnito, who will take over as CEO of the combined company. Gerry Ryerson, president & CEO at Edgell, will retire and Harry Stagnito, president & CEO at Stagnito, will take a seat on the newly formed board of directors.
The merger was driven by private equity investor RFE Investment Partners. Their participation will allow Stagnito and Edgell to develop more powerful products and services for its audience and customers, through future acquisitions as well as organic growth.
"We are well on the way to creating the definitive Retail Business Intelligence resource for retailers, retail suppliers, and technology vendors," Kollin Stagnito said.
JEGI, a leading independent investment bank for the global media, information, marketing, software and tech-enabled services sectors, represented Stagnito and Edgell in the prepackaged merger and sale to RFE.