Sears Hometown & Outlet launches new websites

Business Wire

HOFFMAN ESTATES - Sears Hometown and Outlet Stores recently expanded its capabilities as an e-commerce retailer with the launch of three new e-commerce websites for its Hometown segment: SearsHometownStores.com, SearsHomeApplianceShowroom.com and SearsHardwareStores.com.

"These new sites allow us to provide a cohesive, local Omnichannel experience," said David Buckley, chief marketing officer and vice president of e-commerce. "Consumers can see in-store pricing and availability, buy online and pick up in-store, order product to be delivered to the store for free, or have the product shipped directly to their home."

Prior to the launch of these sites, the company operated SearsOutlet.com and sold merchandise through third party marketplaces including eBay. As part of the company's larger project, the new websites launched one quarter earlier than planned, allowing the sites to be live prior to the holiday season.

"We believe this will improve the company's long-term competitive position," Buckley said . "Our estimates are that more than 20 percent of appliance sales are now occurring online, with over 75 percent of those purchases being delivered directly to the consumer. Based on our experience with SearsOutlet.com, the company also expects a significant improvement in the effectiveness of digital marketing to drive brick and mortar sales."

In 2016, the Company was ranked by internet Retailer as the 25th fastest growing retail chain in e-commerce.