Seize the Future rebrands to Invest Aurora

AURORA - Seize the Future Development Foundation, Aurora's economic development partnership is now Invest Aurora.

The city of Aurora launched a branding initiative in early 2015. Subsequently, Seize the Future Development Foundation sought to rebrand as well, with a focus to more closely align the name and look of the organization with its mission - to grow the economic vitality of the city of Aurora. As such, the board of directors chose to rebrand the organization as Invest Aurora.

"Seize the Future is a great inspirational name," said David Hulseberg, president/CEO of Invest Aurora. "However, with the city's rebranding, we chose this time to rename the organization to Invest Aurora as it more accurately describes our mission and is more closely allied to Aurora's new branding."

Aurora Mayor Tom Weisner supports the branding change.

"The city saw a 21 percent increase in building permits issued in 2015 with a record valuation of over a half-billion dollars," said Weisner. "Changing its name and brand to Invest Aurora will make it abundantly clear to businesses that, if they wish to grow with our dynamic city, Invest Aurora should be their first stop."

Invest Aurora works to promote, attract and retain commercial, industrial, retail, and mixed-use development in the city of Aurora by providing assistance to existing and prospective businesses in the areas of community data, land and building availability, development assistance, and financing resources.