Super Bowl ads: Chevy does "Sopranos," Bud's Clydesdale

NEW YORK (AP) - The Super Bowl ads this year were heavy on nostalgia and star power. With ad space going for as much as $7 million for 30 seconds, it's crucial for Super Bowl advertisers to both get noticed and be entertaining.

This year, Budweiser showcased a Clydesdale's recovery, GM reunited some of the cast of the 'œAustin Powers'ť trilogy and Chevrolet recreated the opening to 'œThe Sopranos'ť - with one key difference. And Toyota enlisted a trio of famous 'œJoneses'ť for its Tundra ad.

ANHEUSER-BUSCH

After sitting out last year, Budweiser returns with the story of a Clydesdale horse who gets injured. But he recovers enough to gallop again thanks to the help of a vet, a stableman and a Labrador. The message? 'œDown never means out.'ť

BMW

BMW shows Arnold Schwarzenegger as Zeus, the god of the sky (or in this commercial, the god of lightning) whose wife, Salma Hayek Pinault, gives him the EV BMW iX to spice up retirement.

CHEVROLET

Chevrolet recreated 'œThe Sopranos'ť opening sequence to tout its all-electric Chevy Silverado. This time, however, Jamie-Lynn Sigler, who played Meadow on the show that ran from 1999 to 2007, is in the driver's seat instead of the Sopranos patriarch played by the late James Gandolfini.

GENERAL MOTORS

General Motors' ad features characters from the 'œAustin Powers'ť movies hawking GM's electric vehicle technology, including a reprise of Mike Myers' role as Austin Powers' nemesis, Dr. Evil. Sidekicks played by Rob Lowe, Seth Green and Mindy Sterling also join.

LAY'S

Paul Rudd and Seth Rogen reminisce comedically on the 'œgood times'ť they've had over Lay's - including being kidnapped by a stalker and Rogen's marriage to a creepy ghost.

NISSAN

A straight-laced Eugene Levy is transformed into an action hero by taking a drive in a 2023 Nissan Z sports car, alongside stars Danai Gurira and Dave Bautista. Levy's 'œSchitt's Creek'ť co-star Catherine O'Hara appears in Nissan's new Ariya electric car.

PRINGLES

A man gets his hand stuck in a Pringles can - and then has to live the rest of his life with his hand stuck in the cannister in Pringles' comedic spot.

ROCKET MORTGAGE

Anna Kendrick tells kids about the competitive housing market by using examples of classic kid toys Barbie's Dream House and Skeletor's Castle Grayskull.

T-MOBILE

T-Mobile reunited Zach Braff and Donald Faison, stars of the sitcom 'œScrubs'ť that aired from 2001 to 2010, to tout its ultrafast 5G wireless network.

TOYOTA

Toyota enlisted a trio of famous 'œJoneses'ť - Leslie Jones, Tommy Lee Jones and Rashida Jones - to introduce the 2022 Tundra. At the end, Nick Jonas joins the trio.