Montreal Major League Soccer team drops Impact nickname

Posted January 14, 2021 6:00 am

The Associated Press

MONTREAL (AP) - Montreal's Major League Soccer team is dropping its Impact nickname.

The team said Thursday it will rebrand as Club de Foot Montreal and go without a formal nickname, in the style of European clubs.

'œI understand how you feel. I love the Impact,'ť owner Joey Saputo said during a news conference. 'œIt's hard to let go of things you love. But here's the reality - to make an impact, we need to retire the Impact.'ť

The club replaced the Impact's shield logo with a round black badge rimmed with blue and featuring a grey snowflake. Designer Justin Kingsley said the creative team wanted to hearken back to the 1976 Montreal Olympics and Expo 67.

The team also has a new slogan: 'œdroit devant (always forward).'ť

Montreal made its MLS debut in 2012.

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