Peacock Engineering becomes Peacock Foods

Marketwired

GENEVA - Peacock Engineering Co. announced it is changing its name, logo and management structure to redefine and reshape the company for the future.

The name of the company has been changed to to Peacock Foods LLC, effective immediately.

"Our new name builds on our heritage but eliminates confusion by clearly saying what our business is all about - food," said Tom Sampson, Chief Executive Officer, Peacock Foods.

When Peacock was founded in 1942, it operated as a processor and packager of military replacement parts and vehicles. The business has evolved over the years and since 1998 Peacock has focused exclusively on consumer food products, providing supply chain solutions to many leading companies in the food industry.

"We've made significant progress with the integration of L&L Foods, which we acquired in July 2015," Sampson said. "During the integration, we've continued to grow and perform well. We're focused on running the business at hand and meeting our customer commitments. And our teams have delivered. We're already seeing the benefits of our combined business. So, this is an ideal time to make these changes."

As part of the integration of L&L Foods, Peacock has added a position to its management team leading the combined business. Duncan Lavery has been appointed President of Peacock Foods Produce and Foodservice Division, reporting to Chuck Metzger, COO. Other management team members are continuing in their previous roles.

In addition, John Pooley, the founder and CEO of L&L Foods, who has been assisting with the transition, will join the board of directors for Peacock Foods.

Peacock also announced plans to open a new, larger facility in Anaheim, California, in mid-2016. It will provide 200,000 square feet of production, packaging and warehouse space. The former L&L Foods Anaheim location at 333 N. Euclid Way, as well as a storage facility in Fullerton, California, will close when the new facility opens, leaving Peacock with seven facilities covering approximately 2 million square feet.

"This new location is an example of how we are continuing to invest in the growth of our business - almost doubling our size in the area," said Sampson. "And by keeping this new location in Anaheim, we'll minimize

disruption for our customers and employees as we position ourselves for the future."

Peacock also is launching a new website on January 11 to showcase the full range of supply chain solutions and capabilities offered by the combined company. The site also provides jobseekers with information about the company, its culture and the work environment.

These steps include: updating the company's name and logo, expanding its management team, opening a new facility and launching a new company website, www.peacockfoods.com.

Peacock is owned by Charlesbank Capital Partners, a Boston-based middle-market private equity firm.