Affinitiv creates software platform for auto dealers

BUFFALO GROVE - Affinitiv, a provider of data-driven marketing and software solutions to the automotive market, has launched its new all-in-one management console, DealerLens.

DealerLens enables Affinitiv clients to easily measure and benchmark results across multiple computer solutions, which allows dealerships to track productivity more effectively across all dealerships within an auto group.

Additionally, DealerLens provides dealerships with a high-level overview of the performance of each Affinitiv product they are using and how it interacts with their business, the company said.

"We provide dealerships and groups productivity and retention tools spanning the entire operation of a dealership, and we continuously hear from our customers the need to truly understand their business holistically," said Matt Rodeghero, chief product officer at Affinitiv. "We saw the need to develop DealerLens, to aggregate data from multiple tools, third parties, and parts of the operation into one place, while making it simple and actionable.

Backed by more than 20 years of automotive and marketing expertise, Buffalo Grove-based Affinitiv supports over 5,500 dealerships and every major original equipment manufacturer in the country.