Beauty Is His Business: Lincolnshire Resident Brings Major Beauty Show to Chicago!
"America's Beauty Show is just that - one of the biggest and most professional shows for the beauty industry in America. It's both a beautiful Show and also an inspiring one, which is why Cosmetologists Chicago, NFP, the largest beauty trade association in the Midwest, produces the show," says Larry Silvestri, the President of the Board of Directors of Cosmetologists Chicago (not-for-profit). "America's Beauty Show -- a three-day event, April 28-30, 2018 @ McCormick Place - draws an attendance of over 80,000 salon professionals … and includes seminars, glamorous runway presentations with continuing education given by some of the most respected Beauty Stars in the world. The Show is one of the top ten trade shows in Chicago, and has a $114 million impact on the local economy!" (according to stats from Choose Chicago.)
Silvestri himself is one of more than 85,000 licensed salon professionals in Illinois who take their responsibility to the consumers seriously, and who are driven to stay at the top of their game. "Millions of women and men put their heads in our hands regularly … they depend on us for their appearance. It is important that we know what we are doing and that our training is up to date - after all, we work with chemicals and cutting instruments; we want our clients to rest assured that we appreciate the responsibility. Our attendance at America's Beauty Show provides opportunities to collaborate with peers and to experience meaningful education while advancing our careers. In short," says Silvestri, "it's the premiere destination for serious beauty professionals."
Whether one wants hair that is long, short, straight, curly, or colored in one of the hot new pastel colors, top experts - like color guru Guy Tang, along with British Hairdresser of the Year and Beauty Stars from around the country - will be at ABS to teach salon professionals "How To." Salon professionals will discover latest innovations in hair dryers, flat irons, curlers, hair treatments, hair extensions, hair colors, nail trends, and skincare treatments… even the latest in looks for men on the Barbers Stage! Your salon professional will see all the new styles and trends in hair, skin and nails as well as learn about all the exciting new beauty products … and what your salon professional learns at the Show, he/she will bring right back to your neighborhood salon!!
In keeping with America's Beauty Show's commitment to give back to the community, Larry Silvestri, who is also Senior VP & COO of Mario Tricocci Hair Salons & Day Spas, announces:
• ABS 2018 will present a Free, one-hour domestic violence and sexual assault awareness course for salon professionals. Cosmetologists Chicago - partnering with Chicago Says No More -- is the first association of beauty professionals in the country to offer this course - certification from which is required for 2018 Illinois license renewal!
• As the signature philanthropic event at America's Beauty Show, the 6th annual Beauty Changes Lives Experience fundraiser will unite the beauty industry, honor outstanding visionary leadership and celebrate the NEXTGEN of beauty professionals. Held at the beautiful Art Institute of Chicago, this event is open to the public - tickets for the Beauty Changes Lives Experience are now available exclusively on the Beauty Changes Lives website: beautychangeslives.org
A proud longtime resident of Lincolshire, Larry Silvestri is married to wife Jessica, with a daughter, Angelina, and says the whole family takes great pleasure in travel. "The best gift that we as parents have been able to give is to expose Angelina to different cultures - Italy, Asia, the Philippines, Spain, France, and Germany. We like to rent, rather than staying in hotels. And Angelina has inherited the travel bug; she recently went to Iceland as part of a school project!"
"One last thing," comments Silvestri, "Remember, Monday, April 30, is National Hair Stylist Appreciation Day … so give your salon professional a big hug!"