CDK platform to fuel automotive commerce

HOFFMAN ESTATES - CDK Global Inc. said it will offer a new platform called Neuron through its automobile dealer and supplier network. The platform uses artificial intelligence and machine learning to generate data, the company said.

Neuron, an open, intelligent data platform connected to the Fortellis Automotive Commerce Exchange, is designed to turn high volumes of industry information into easy-to-understand, actionable insights for dealers, original equipment manufacturers and third-party software developers.

"Between dealerships, OEMs and vehicles themselves, the automotive industry has more data than ever before. Until now, there hasn't been a platform to connect it all in a meaningful way to improve the experience consumers have with their vehicles," said Mahesh Shah, chief product and technology officer, CDK Global, an auto dealer management software company. "Neuron is built to analyze billions of data transactions that flow through our products annually alongside other industry data. It will then turn that data into simple, human insights and deliver them directly to the right decision-makers at the right time."