FILE - In this Jan. 9, 2019, file photo, guests watch a show near a statue of Walt Disney and Micky Mouse in front of the Cinderella Castle at the Magic Kingdom at Walt Disney World in Lake Buena Vista, Fla. Disney Plus says it hit more than 10 million sign-ups on its first day of launch, far exceeding expectations. Disney's mix of Marvel and Star Wars movies and shows, classic animated films and new series appears to be a hit out of the gate after its launch on Tuesday, Nov. 12. (AP Photo/John Raoux, File)
The Associated Press
NEW YORK (AP) - Disney Plus says it hit more than 10 million sign-ups on its first day of launch, far exceeding expectations.
Disney's mix of Marvel and Star Wars movies and shows, classic animated films and new series appears to be a hit out of the gate after its launch on Tuesday.
Disney has invested billions in its streaming service, which costs $7 a month or $70 a year after a 7-day free trial. Customers of some Verizon wireless and home-internet plans were offered a year free.
Disney didn't break down where the subscriptions came from or if they were free or paid monthly or yearly. Some analysts thought it would take Disney a year to reach 10 million subscribers.
Netflix has garnered 158 million subscribers since launching its streaming platform in 2007.
An introductory page on the Disney Plus website is displayed on a computer screen in Walpole, Mass., Wednesday, Nov. 13, 2019. Disney Plus says it hit more than 10 million sign-ups on its first day of launch, far exceeding expectations. (AP Photo/Steven Senne)
The Associated Press
a Disney logo forms part of a menu for the Disney Plus movie and entertainment streaming service on a computer screen in Walpole, Mass., Wednesday, Nov. 13, 2019. Disney Plus says it hit more than 10 million sign-ups on its first day of launch, far exceeding expectations. (AP Photo/Steven Senne)
The Associated Press