Geneva launches campaign to support East State St. businesses during construction

East State Street is in the midst of a major upgrade in Geneva. Recognizing the impact of construction, the city has launched the “Carl The Cone: Support East State Street” campaign to rally the community to navigate the work zone to support the local business community.

More than 65 businesses — mostly small and locally owned — are currently operating in the Illinois Department of Transportation’s East State Street reconstruction zone. These businesses provide a variety of goods, services and employment opportunities and rely heavily on walk-in customers to support their day-to-day operations.

Earlier this summer, the city created the “Support East State Street” webpage and social media campaign where mascot “Carl The Cone” shines a light on the local business community. Banners and signs featuring “Carl” have been installed along the highway corridor this month.

Business features can be found on the city’s new ExploreGenevaIL channels on Instagram, Facebook and TikTok.

The Illinois Department of Transportation is rebuilding East State Street (Route 38) from Glengarry Drive to the Fox River. The multiyear project encompasses new street lighting, sidewalks, roadway widening to incorporate a shared left turn lane throughout the corridor, new trees, bike lanes, streetscape enhancements, traffic signal upgrades, and water main/storm drainage infrastructure improvements.

Construction is expected to be substantially completed in late 2027, weather permitting. For construction information and project updates, visit the city’s website.