MainStreet Libertyville appoints interim chief, looks to strengthen partnerships

Main Street Libertyville, the nonprofit volunteer organization that since 1989 has championed and organized activities in the downtown area, has a new leader and focus.

Kelley Crimmins, who joined MainStreet last fall as program and marketing assistant, has been appointed interim executive director by the organization's board.

She replaces Jennifer Johnson, who left in December after six years in the top spot to pursue other opportunities.

Crimmins played a key role in expanding the organization's digital presence and strengthening business engagement, according to board President Kate Vittore.

In her new role, Crimmins will oversee day-to-day operations and advance programs and initiatives to support and promote the downtown district.

“Kelley has become an incredible asset to our organization and larger community, and we are confident she will bring fresh energy to this new role that will advance our mission and strengthen our partnerships,” Vittore said.

Crimmins said the goal in coming months will be to strengthen relationships with MainStreet board and committee members, village staff, elected officials, organization members and community partners.

Boosting membership and gauging the top concerns of the business community are other priorities, Crimmins said.

“We're definitely in kind of a new phase,” Vittore said.

Downtown Libertyville was in decline and nearly a third of its storefronts empty in 1989 when MainStreet Libertyville was organized. It since has helped transform the area into a walkable destination for shopping, dining and other activities.

MainStreet Libertyville hosts more than 50 days of community and retail events each year, many focused on Cook Park, the centerpiece of the area.

Car Fun on 21 held monthly opens the season May 20, followed by the long-running weekly farmers market May 28 and Lunch in the Park on alternate Fridays beginning June 12.

MainStreet’s support comes from business members, donations, sponsors, event proceeds and fundraisers. The village contribution has been $18,000 the past three years, up from $10,000 the previous eight years.

Vittore said the organization wants to increase its visibility and focus on core functions.

“We want to make it easier for our supporters in every way,” she said.