Want to know how to run a successful business? Here are some top tips for business networking

People of all personality types run successful businesses. That includes extroverts who thrive in conversation and introverts who may feel less inclined to network.

These tips are drawn from panels featuring some of the Chicago region’s top business leaders, many of whom embraced networking even when it felt uncomfortable at first.

Working in your business often comes more naturally than working on yourself. Yet developing people skills is one of the smartest investments you can make for both business and personal growth. This is especially true in the Chicago region during the colder winter months, when fewer events mean fewer opportunities to connect.

Business networking doesn’t have to feel awkward, forced, or transactional. At its best, it’s simply about people getting to know one another and deciding they’d like to stay connected. Whether you’re growing a business, building a career, or strengthening your community, strong relationships tend to make everything else easier.

The first, and most important step is mindset. Seasoned networkers often remind others that they have two ears and one mouth. Walk into any networking situation with curiosity rather than an agenda. Instead of worrying about what you’re going to say, focus on listening. Ask thoughtful, open-ended questions and let the conversation unfold naturally. When people feel truly heard, they feel valued. Inevitably, they will ask about your business, and because you listened, you’ll already know meaningful ways to connect.

That said, clarity still matters. Be prepared with a short, polished elevator pitch that explains what you do and how you help others. It doesn’t need to be overrehearsed, just clear and natural. When your message is simple, people remember you. And when the right opportunity arises, they know why they should reach out. If your explanation becomes long-winded, it’s a signal to refine your clarity.

Another key principle is prioritizing quality over quantity. Highly effective networkers often review attendee lists in advance to identify key people they’d like to meet. If that information isn’t available, take a moment upon arrival — perhaps from a corner of the room — to observe and prioritize. You don’t need to meet everyone or collect stacks of business cards. A few meaningful conversations consistently outperform dozens of brief exchanges that lead nowhere. Strong networks are built slowly through trust and genuine connection.

Equally important is capturing details while they’re fresh. Make notes about the people you meet and what stood out — ideally the same evening. Some skilled networkers even jot notes down before leaving the event, ensuring important details aren’t lost.

One of the most powerful networking habits happens after the event: follow up. A short, thoughtful message sent within a day or two can turn a brief introduction into the beginning of a real relationship. Reference something specific you discussed and keep it sincere. This simple step alone sets you apart from most people who never follow through.

Great networkers also lead with generosity. The strongest relationships aren’t built on favors owed, but on value shared. Make introductions when appropriate. Share resources, ideas, or encouragement. Giving without expecting an immediate return builds trust, which is the foundation of every lasting network.

Consistency matters more than intensity. Networking works best when it’s part of your routine, not something you scramble to do only when you need something. Showing up regularly builds familiarity, which leads to comfort, credibility, and confidence.

Digital tools like LinkedIn can support your efforts, but they work best when reinforcing real relationships. A thoughtful message always beats a generic connection request. Use technology to stay visible and engaged, not distant.

Perhaps the most important tip of all is patience. Networking is a long-term investment. Some connections won’t show value right away; others may surprise you months or years later. When you focus on people instead of outcomes, results tend to follow.

In a region known for grit and community, Chicago’s winter months remind us that meaningful connections are built face to face, often over coffee, conversation, and a shared commitment to showing up. You never know who might become a customer, vendor, board member, or friend who helps grow both your success and your community.

• Steve J. Bernas is president and CEO of the Better Business Bureau and can be reached at sbernas@chicago.bbb.org.