Be sure you're ready for digital TV

With the digital TV transition now less than two months away, consumers should be evaluating their options to make sure they continue to receive TV programming.

If you subscribe to a TV service from providers like AT&T, cable or satellite, you won't be affected. Only viewers using antennas to receive free over-the-air programming on analog TV sets will need to make changes before Feb. 18.

While a subscription TV service is not required as part of the switch to digital, an upgrade from over-the-air programming can give you many useful services and features. Subscription TV services offer electronic program guides, Video On Demand and other interactive features that can make your entertainment experience more enjoyable.

Decide what features are right for you. Compare the strength and flexibility of these features and understand what services are included at no charge.

Evaluate what the cost will be for the service. Look at everything that's included in the package, in addition to the channels you're getting. Some providers charge extra monthly fees for necessary equipment or installation.

Understand any special offers and commitment periods. Many providers offer "introductory pricing" for new customers that increase after a certain period.

Choose reliable technical support and customer service. You want your subscription TV service to be reliable and easy-to-use, but you also want to know that your provider is available to answer any questions and quickly respond to any issues.

Kevin Petersen

Vice President and General Manager

Illinois AT&T