New e-letter aims to keep businesses connected
Biz2Biz, an e-newsletter for the business-to-business industry, debuts Wednesday via e-mail with an array of news and features about companies around the Chicago suburbs.
Arlington Heights-based Paddock Publications Inc., publisher of the Daily Herald, is launching the e-newsletter to reach a new audience eager for business news that's accessible electronically anywhere, anytime.
"Our clients tell us that their preferred method of communication is e-mail. An electronic weekly business update is something that the DuPage business community can access from wherever they are, home, the office, or on their hand-held device if traveling," said Dona Siebler Stohler, chief marketing and business development officer for Indianapolis-based Ice Miller LLP. The law firm also has an office in Lisle.
Biz2Biz will cover businesses from all over the Chicago suburbs, especially their mergers and acquisitions, annual reports, chamber events and promotions of area workers. The debut cover story focuses on buildings going green, or environmentally friendly.
The initial issue will be sent via e-mail Wednesday morning to about 5,000 business leaders and executives, local officials and chambers of commerce.
The weekly e-newsletter is available for free. Subscribe by e-mailing your request to Biz2Biz@dailyherald.com.
Biz2Biz also will be advertiser supported, primarily from companies, such as marketing and staffing firms, that ordinarily don't advertise in general-interest newspapers, said Eileen Brown, Paddock's director of innovation.
"Biz2Biz is a great opportunity for us," said Brown. "With the Daily Herald name attached to this product, readers know the information they receive each week will be reliable and relevant. It's our hope that Biz2Biz will become a vital source of information for the suburban business community."
This niche market offers opportunities for many, said Jason Hegna, Paddock's director of Niche Publications.
"The Biz2Biz e-newsletter will provide suburban local business leaders with a tool to communicate industry news important to this community, and a marketing tool for advertisers to reach thousands of business owners and decision makers," said Hegna.
The Chicago suburbs are teeming with businesses that serve each other and are looking for a quick and efficient way to get news about their industries, added Stohler.
"I think it will also help the business community ... form stronger relationships as they will have more information about what other companies in the area are doing," she said. "We all have to work together to be successful."