A-Rod signs with William Morris

Alex Rodriguez signed another big-league contract, joining the William Morris Agency in an attempt to extend his brand beyond the baseball diamond.

The New York Yankees slugger signed with the powerhouse talent agency in Beverly Hills, Calif., and becomes part of a client list that includes some of the biggest names in sports, entertainment and business.

"Partnering with William Morris will enable me to broaden the scope of my career in creative and innovative ways," Rodriguez said in a statement. "I'm excited to see what we will be able to accomplish together, both domestically and abroad."

At Yankee Stadium, hours before New York played the Minnesota Twins on Tuesday night, Rodriguez did not want to discuss his arrangement with William Morris.

Dave Wirtschafter, president of William Morris Agency, called Rodriguez "one of the world's most iconic athletes whose personality transcends sports."

"In the baseball world, Alex is synonymous with success," he said in a statement Tuesday. "Our job will be to extend that success beyond the field to other opportunities."

Among the star athletes handled by William Morris are Dwyane Wade, Serena Williams and Kevin Garnett. The agency represents such movie stars as Denzel Washington and Russell Crowe.