The harder side of Sears
Posted May 27, 2008 11:00 pm
Sears Holdings Corp. is partnering with hip-hop star LL Cool J to launch a line of clothing and accessories in the company's stores this fall.
The apparel for children, teen girls and young men will initially be stocked in 450 Sears stores in mid-September. The retailer says it hopes to expand the collection to more of Sears' 2,400 stores by the end of the year.
Tuesday's announcement comes as the faltering Hoffman Estates-based retailer struggles to boost sales, bring in customers and stop sliding profits.
Sears says the rapper's clothing will be a "aspirational label" for customers who want "authentic streetwear."
The Grammy winner began his career in the 1980s and has a new album set to be released in June.
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