Bears, Blackhawks form promotional partnership
Posted October 13, 2009 11:00 pm
The Chicago Bears and Blackhawks are kicking off -- and dropping the puck on -- the first promotional partnership between a founding franchise of the NFL and Original Six hockey team.
The teams will release five sets of commercials this fall featuring one player from each team, emphasizing the support between the organizations and the city.
The spots will feature the Bears' Jay Cutler, Devin Hester, Robbie Gould, Lance Briggs and Greg Olsen and the Blackhawks' Jonathan Toews, Patrick Kane, Patrick Sharp, Brent Seabrook and Brian Campbell.
The partnership also includes representation inside Soldier Field and the United Center during home games as well as other activities.
Article Comments
Guidelines: Keep it civil and on topic; no profanity, vulgarity, slurs or personal attacks. People who harass others or joke about tragedies will be blocked.
If a comment violates these standards or our terms of service, click the "flag" link in the lower-right corner of the comment box. To find our more, read our FAQ.