Sara Lee launches Mama Saga

DOWNERS GROVE - Sara Lee Deli has launched a humorous social media campaign designed to connect with and help moms through typical, everyday dramas they face at home.

The Sara Lee Deli "Mama Saga" campaign highlights the challenges of parenting through a series of satirical webcam "confessional" videos that ask "How would you handle this Mama Saga?"

Sara Lee Deli plans to build an online community designed for today's moms who face their own daily sagas while aiming to provide convenient options with its Sara Lee Deli Fresh Ideas pre-sliced deli meat.

The videos were created in conjunction with Second City Communications, the business services arm of the world-famous Second City Theater, and include such events as dealing with the worst day of the year and preparing a husband to watch the kids.