Coldwell Banker launches mobile application for searches, notifications

Coldwell Banker Real Estate launched the first-ever international home search application for iPhone and Android-powered devices.

The Coldwell Banker Real Estate mobile application enables users to easily search for property listings and recent home sales in 28 countries in North America, Europe, Central America, Caribbean, Australia and South America. The results of these searches, as well as the search itself, can be saved in a personalized "My Coldwell Banker" account created from the user's smartphone or using an existing account with coldwellbanker.com by logging into the site directly from the hand-held device.

Searches that are saved to an app-created "My Coldwell Banker" account will automatically generate notifications of new properties and open houses, alerting the user to updated results right on the device's homepage.

To date, more than 200,000 users have viewed Coldwell Banker Real Estate listings from the convenience of their hand-held devices. Building upon this success, the Coldwell Banker brand is taking the next step in providing consumers with greater flexibility when searching for a home by designing a mobile application that is intuitive, quick and convenient.

"While the desktop computer remains a proven screen, Coldwell Banker recognizes that today's technologically savvy consumers are also using smartphones to access information on-the-go," said Michael Fischer, senior vice president of marketing for Coldwell Banker Real Estate LLC. "We are committed to improving the consumer experience and will continue to introduce innovative technology such as this mobile application to provide our customers with up-to-date home data the moment they want it and to wherever they may be."

Features of the new application include:

• GPS-based search to locate nearby homes for sale, open houses and recent homes sold.

• Ability to sort recently sold properties by location, price and sale date.

• Option to view search results in list form or on a variety of maps including street, hybrid and satellite that are marked with "clickable" Coldwell Banker Real Estate icons.

• Detailed property listings that include images and a slide show view.

• Direct dial and e-mail functions from the user's mobile handset to the local Coldwell Banker Real Estate listing agent associated with each property.

• Real-time notifications of new properties and open houses identified through the user's customized saved searches.