Business

Ty introduces Bo, First Dog Beanie Baby

Posted April 16, 2009 11:00 pm

Daily Herald Staff Report

OAK BROOK - Ty said Friday it has introduced Bo, a black-and-white Portuguese water dog Beanie Baby inspired by the First Family's new puppy.

"We are very proud of the First Family and wanted to join in celebrating their choice of a family pet. Now everyone can own a little Bo Beanie Baby 2.0 and join in the excitement," Ty Warner said in a statement.

Bo started selling this week in select specialty retail stores. It also comes with a secret code that unlocks a virtual world at www.Ty.com. Beanie Babies 2.0 are created in conjunction with their own interactive virtual world and are designed to appeal to people of all ages. Beanie Babies 2.0 have a suggested retail price of $4.99.

With the purchase of Bo, Ty is donating a portion of proceeds to local animal shelters, the company said.

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