North Park unveils PR moves

As part of a drive to increase its identity, Chicago's North Park University Monday announced a new Web site, www.northpark.edu, in conjunction with the selection of an outside communications agency and an online advertising company.

The university said the online facelift and agency selections are part of an extensive brand development campaign that began in 2008. From the CTA El, to buses, bus shelters and bridge bulletins, strategically placed advertisements are designed to increase name recognition in various parts of the city. The campaign was relaunched in January 2009 with three new messages, "Learn to Lead," "Listen to Engage," and "Live to Serve."