How to make sure prom isn’t ruined by scammers
Prom season is here, and teens across Chicago region and northern Illinois are preparing for one of the most memorable nights of the year.
But the Better Business Bureau (BBB) warns that scammers and unethical businesses are again targeting promgoers and their families — now with increasingly sophisticated tactics, fueled by social media and online marketplaces.
“Prom season creates a perfect storm for scammers,” said BBB President and CEO Steve J. Bernas. “High demand, tight timelines, and emotional buying can lead consumers to let their guard down. We’re concerned about more scams tied to fake online shops, social media sellers, and unreliable service providers.”
BBB Scam Tracker data highlights the growing risk:
• Online purchase scams remain the No. 1 reported scam type, accounting for nearly 35% to 40% of reports in the region.
• In 2025, consumers in Chicago and northern Illinois reported hundreds of thousands of dollars in losses tied to online shopping and service-related scams.
• Younger consumers (ages 18-24) report higher exposure to scams originating on social media platforms, especially involving clothing, event tickets, and peer-to-peer payments.
BBB Scam Tracker reports show a rise in …:
• Fake online dress and tuxedo retailers: Fraudulent websites and social media ads offer designer looks at deep discounts. Items either never arrive or are poor-quality knockoffs.
• Social media marketplace scams: Scammers posing as local sellers on Instagram, Facebook Marketplace, and TikTok Shops take payments and disappear.
• Payment app fraud: Requests to pay via Zelle, Venmo, or Cash App, methods that are difficult to trace or reverse.
• Limo and party bus scams: Fake or unlicensed companies take deposits and cancel at the last minute or never show up.
• Ticket and after-party scams: Fraudsters sell fake event tickets or promote non-existent parties targeting high school students.
“Scammers are increasingly targeting younger consumers who may not recognize red flags,” Bernas said. “Parents should stay involved in purchases and planning.”
Tips for renting prom attire, whether online or in-store:
• Verify the business: Check ratings, reviews, and complaints at BBB.org before ordering.
• Sizing matters: Use accurate measurements and confirm size charts. Returns may be difficult to get close to prom.
• Inspect quality policies: Know who is responsible for damage or cleaning fees.
• Read return policies carefully: Watch for hidden fees or strict deadlines.
“On social media, don’t assume every ad or seller is legitimate,” Bernas said.
Tips for hiring limo and transportation services
• Research thoroughly: Choose licensed, insured, and well-reviewed companies.
• Book early to avoid last-minute pressure decisions.
• Get everything in writing: Contracts should include vehicle details, timing, and total cost.
• Confirm the exact vehicle to avoid bait-and-switch scams.
• Understand deposits and cancellation policies before paying.
• Avoid paying in full up front when possible.
Smart payment and safety tips
• Use a credit card for better fraud protection.
• Avoid wiring money or paying with gift cards, common scam tactics.
• Be cautious with payment apps, treat them like cash.
• Verify websites and URLs before entering payment information.
• Encourage teens to check with a parent or guardian before making purchases.
If you've encountered a scam, report it to BBB Scam Tracker. Sign up for BBB’s free consumer newsletter, BBB Edge, at BBB.org/ChicagoBuzz. Visit BBB.org or follow us @ChicagoBBB on social media.