New surveys show signs of optimism among small business owners

Small business owners overall are feeling positive about their business and achieving the goals they set for this year despite inflation and high labor costs, according to two new surveys.

“At the midpoint of 2024, we asked small businesses to look back on the goals they set for the year, and we found that they’re satisfied with their progress and successes over the first half,” said Gina Taylor Cotter, executive vice president and general manager of American Express’ small business products.

The American Express survey of more than 1,100 small business financial decision makers found that 83% of owners said the past few years have required them to think more creatively than ever before, and 87% said each year they feel more confident in their skills as business owners.

The National Federation of Independent Business, meanwhile, said its Small Business Optimism Index rose 2.2 points in July to 93.7, the highest reading since February 2022. Still, it is the 31st consecutive month below the 50-year average of 98. Inflation remains the top issue among small business owners, with 25% reporting it as the single most important problem in operating their business.

“Despite this increase in optimism, the road ahead remains tough for the nation’s small business owners,” said NFIB Chief Economist Bill Dunkelberg. “Cost pressures, especially labor costs, continue to plague small business operations, impacting their bottom line.”