Thriving through time: Navigating longevity in business

Since opening our restoration business in 1983, we’ve weathered storms (no pun intended) from competitors, faced unforeseen challenges and navigated through seismic shifts in market dynamics. Yet, through it all, we’ve never lost sight of how to come out stronger on the other end of these rigorous moments.

It has been in these difficult moments during the past 40 years that we’ve been able to lean on the infrastructure of our business and rely on remarkable reinforcement. But how do you establish that type of support?

For us, it comes down to three key elements that I’d suggest every business leader to focus on: reliable client service; a team-oriented company culture; and caring for the customers and communities we serve.

While seemingly common-sense business practices, I've witnessed numerous business owners falter with these focal points, most often fixating solely on profit.

Business longevity is rooted in dependable and personalized client service. Reflecting on the restoration services we provide, it’s crucial to acknowledge that clients often seek our assistance during vulnerable moments; they navigate significant expenses and feared disruptions, such as pauses in their business or family lives. But, regardless of your business or industry, prioritizing empathy, caring communication and attention to detail when your customers need you most is vital for building trust and confidence, ultimately encouraging repeat business.

Fostering a team-oriented company culture is another key aspect of sustaining your business over time. As a business with four decades of experience, it’s tempting to resist change and stick to the old ways.

However, I cannot stress enough the importance of embracing every generation of professionals and assembling a diverse team with varied expertise. This approach has enabled us to innovate and adapt to evolving marketplace trends. By investing in the growth and development of our employees, we cultivate a culture of continuous improvement that ensures our relevance in a competitive landscape.

Perhaps the most pivotal aspect of long-term business success is community engagement. Sponsoring events with influential community groups that align with your business, in our case the fire department, can garner loyalty from trusted members of the neighborhoods you serve.

It is essential that you cultivate connections with community advocates, and create authentic bonds. It gives you a notable advantage for sustainability and helps you become well known among all key stakeholders encompassing the past, present, and future. This type of networking is highly beneficial in establishing long-term credibility.

Ultimately, prioritizing devoted customer service, fostering a strong company culture and actively engaging with the community are not just sound business practices; they’re the keys to long-term success in any industry.

• Established in 1983, Restore Construction Inc., located in Melrose Park, is led by Michael Santoro and his brother, Pat. The company has been serving residential and commercial clients across the Chicago area for more than four decades.