Chicago Cook Workforce Partnership launches a public outreach campaign

The Chicago Cook Workforce Partnership is launching a public outreach campaign to increase awareness of the region's ten American Job Centers to local career seekers and employers.

The partnership is the nonprofit that oversees a network of more than 90 community-based workforce development organizations, American Job Centers, satellite sites, and sector-driven centers. It is the designated recipient of federal workforce development funding received by the city of Chicago and Cook County. The outreach work will use social media, texting, digital communications and email blasts to reach existing and new customers.

The five job centers in Chicago and five in suburban Cook County essentially are the "front door" of the partnership's network and are funded through federal workforce development grants. They help jobseekers access employment, education, training, and support services to succeed in the labor market and match employers with skilled workers. All services provided are at no cost.

The Level Up campaign uses video gaming images and copy that speaks to a multigenerational, diverse workforce, and the business community. The campaign employs "gaming" language and images to attract users to the LevelUpAJC.org.

"If there is one thing the pandemic taught us about the labor market, it is that workers will not follow paths that don't lead to success," said George Wright, partnership CEO. "We think this Level Up campaign is creative, acknowledges everyone has their individual journey and, we hope, will tell people about what we think is one of our region's best kept secrets: the publicly funded workforce system."

For more information on the job center network visit LevelUpAJC.org, chicookworks.org or call (800) 720-2515.