Wheels, Donlen and LeasePlan unite

DES PLAINES - Following the previously announced LeasePlan USA, Donlen and Des Plaines-based Wheels merger, the company today announced it will brand the combined organization as Wheels.

The new Wheels brand builds on the shared history of all three legacy organizations as leaders in fleet management and mobility, the company said, while leveraging the strong brand recognition of the Wheels name.

The new Wheels is a corporate fleet mobility leader, with greater scale, enhanced investment capacity and differentiated capabilities to better serve clients globally, the company said. The combined company manages more than 800,000 vehicles, has $7 billion of assets in the U.S. and Canada, more than 1,900 employees and - through its global alliance with ALD - serves customers in 59 countries worldwide.

Wheels said the new name and brand does not entail any major changes to the day-to-day interactions and experiences of clients, drivers and supplier partners, at least in the short term.

"We're thrilled to unify our three organizations into one cohesive business under the new Wheels brand," CEO Shlomo Crandus. "We approached the branding process with careful consideration, utilizing both internal and external resources to establish a clear vision for the new organization."