Business

Earthmover Credit Union unveils brand refresh

Posted October 25, 2022 1:00 am

OSWEGO - Earthmover Credit Union (ECU) launched a brand refresh to update and modernize their brand appearance. This revamp allows ECU to better align design elements with their identity as a trusted local financial institution.

"I am excited to bring to life the vision and mission that we work so hard to deliver to our membership every day," Vice President of Marketing and Business Development Janel Cabadas said.

ECU was founded in 1958 and has a long history in the community. While the ECU name will remain the same, the new logo, color palette and design elements add a fresh new look. Members can expect to see new marketing materials, branch signs and décor, posters, website and mobile app rolling out in the next few weeks. ECU collaborated with Raoust + Partners, a Virginia-based strategic marketing firm, to make the rebrand come to life.

"Our goal was to make this as seamless as possible, but at the same time a noticeable difference in the Earthmovers we were," Cabadas said. "Earthmover has such a strong foundation, and it is our job to transform that into a legacy that will live on for generations to come. We will look a little different, but at the heart we will still be Earthmovers."

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