Swedish Days Festival returns to Geneva as big as ever June 22-26

A long-standing and beloved Geneva tradition is celebrating 72 years this summer. Swedish Days Festival supported by Northwestern Medicine returns to Geneva June 22-26, bringing with it food, music and activities the whole family can enjoy.

Swedish Days began as a way to honor the strong Swedish heritage that many Geneva families embrace. Not only is the festival a way to honor their roots, but it also helps teach others about Swedish traditions and highlights the many wonderful businesses and restaurants Geneva offers. The Geneva Chamber of Commerce, which organizes Swedish Days, estimates that around 200,000 people will visit Geneva over the course of the festival, with 45,000 attending the annual parade alone. As Swedish Days has grown, the community has pulled together to continue offering traditional Swedish Day events and expanding offerings to accommodate the growing crowds.

"We pride ourselves on changing with the times, preserving favorites while introducing new things. We like to keep Swedish Days traditionally fresh," said Laura Rush, communications director for the Geneva Chamber of Commerce.

This year's festival will feature carnival rides, shopping, the annual parade, a car show, a craft beer tent, Sweden Väst and free entertainment. Kids' Day will provide activities geared toward the youngest festivalgoers. Additionally, Geneva restaurants and shops will stay open late and offer specials throughout the event. Swedish Days is chock-full of exciting offerings and attendees are encouraged to check the Chamber website for full event details.

Chamber events like Swedish Days are not possible without the support of local businesses like Gerald Subaru of North Aurora. The dealership has been a longtime supporter of Geneva Chamber of Commerce events, and Rush said that their support allows the Chamber to continue producing the high-quality events that the community loves and has come to expect. The partnership between the Chamber and dealership is truly a two-way street. Gerald Subaru of North Aurora prides itself on fostering a sense of community and helping people come together, as the Chamber does through hosting these large-scale community events.

"We are thrilled to continue partnering with the Geneva Chamber of Commerce to produce events like Swedish Days. Community members need each other more now than ever, and we are honored to support events that bring people together," said Donna Lawler, Vice President of the Gerald Auto Group.

For more information on Swedish Days, visit www.genevachamber.com/festivals-events/swedish-days.

For more information on Gerald Subaru of North Aurora, visit www.geraldsubarunorthaurora.com.