IAA to assist vehicle buyers in West Africa
WESTCHESTER - IAA Inc., a global digital marketplace for vehicles and heavy equipment, Monday announced a new market alliance agreement with Boacon Autos in the country of Ghana.
A new IAA Auction Center there will complement an existing location in Lagos, Nigeria. Staff at these physical centers will help buyers learn about IAA and submit bids, as well as receive assistance with vehicle transportation, shipping, custom clearing services and more.
"IAA vehicles have been repaired and operated in West Africa for many years and are essential to the automotive industry here," said Benjamin Afolabi, owner of Boacon Autos. "Our existing agreement in Nigeria has been very successful, bringing many new buyers onto the IAA bidding platform."
IAA has nearly 4,500 employees and serves a global buyer base located throughout over 170 countries - and a full spectrum of sellers, including insurers, dealerships, fleet lease and rental car companies, and charitable organizations.
"Our new market alliance with Boacon Autos will help bring IAA's technology and expertise to buyers in Ghana," said John Kett, CEO and president of IAA. "West Africa has been an important region for IAA's global buyer outreach and we are thrilled to expand our global brand, grow our international customer base and improve the buyer experience."