Business

Club Champion acquires UK-based club fitter

Posted March 02, 2022 10:00 pm

WILLOWBROOK - Club Champion, one of North America's top golf club fitters and builders, has acquired Golf Principles, a custom fitter and builder based in the United Kingdom.

Financial terms of the transaction were not disclosed.

This will be the first time Club Champion has branched out beyond the North American continent. Earlier in the year, the brand announced the acquisition of Canadian fitter Tour Experience Golf.

Willowbrook-based Club Champion was established in 2010, and has grown to more than 90 Club Champion locations nationwide. Each studio offers golfers access to more than 50 brands and more than 50,000 hittable head and shaft combinations.

Golf Principles was founded by Jason MacNiven, whose career in club-fitting began when he started working for Callaway in 1996. After a lengthy career at TaylorMade, MacNiven founded Golf Principles in 2008.

"We couldn't be more excited to welcome Jason and his team to the family here at Club Champion," said Adam Levy, CEO. "Their mission to help golfers play their best aligns perfectly with Club Champion and our goals for the future."

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