Collagen industry pioneer unveils modern new look

GRAYSLAKE - Great Lakes Gelatin Co. Tuesday announced it has rebranded as Great Lakes Wellness. The new name embodies the company's expanded focus on overall wellness, healthy aging and benefit-led products, Great Lakes said.

Great Lakes has begun a packaging redesign for its portfolio of nutritional products, including popular Quick Dissolve Collagen Peptides, Keto products and gelatins, which will begin shipping to retailers nationwide in the fourth quarter.

"Great Lakes Wellness will lead a new, positive conversation around aging and free consumers from the idea that they need to fight this process," said Jim Burkett, president of Great Lakes Wellness. "Aging is living. So, for anyone who's realized they're not 25 anymore, our products provide physical wellness support plus a fresh attitude to flip the script on aging."

Great Lakes has a nearly 100-year-old heritage as an early leader and proponent of the health benefits of collagen and gelatin. As a pioneer in the gelatin and collagen market, Great Lakes Wellness traces its roots back to 1922 as Grayslake Gelatin before becoming Great Lakes Gelatin Co.

Great Lakes Wellness' new packaging features a stylized bird as part of the logo, a symbol of freedom and a unique perspective from a bird's-eye view, the company said.