Business

Lifeway Foods expands into French market

Posted July 05, 2021 11:00 pm

MORTON GROVE - Lifeway Foods Inc. said bottles of its Lifeway Kefir are now shipping and available on shelves at Costco France stores.

"Fermented dairy foods such as kefir have been a staple of the French diet for generations," said Lifeway CEO Julie Smolyansky. "We are pleased to introduce the U.S. kefir leader, Lifeway, to this sophisticated marketplace."

According to Fortune Business Insights, the global kefir market is expected to hit $1.23 billion by 2027.

To support the marketing efforts in the French market, Lifeway has launched @LifewayKefirFrance on Instagram with updates, recipes and more.

Costco is known as an innovative retailer with loyal shoppers who count on finding the highest quality assortment in each category, so I'm confident that we're positioned to replicate U.S. success with our global expansion goals," Smolyansky said.

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