US Foods to rebrand 72 Smart Foodservice stores

ROSEMONT - US Foods Holding Corp. said it will rebrand its 72 Smart Foodservice Warehouse Stores as US Foods CHEF'STORE, effective March 1.

US Foods acquired Smart Foodservice Warehouse Stores in April to accelerate growth in the cash and carry market. This change will combine the power of the US Foods brand with the assortment, pricing and customer service of Smart Foodservice Warehouse Stores and pave the way for an enhanced customer experience, the company said.

As part of the rebranding, all Smart Foodservice Warehouse Stores will update store signage, marketing and promotional materials, associate uniforms and other elements in and around the stores.

US Foods is also opening two new CHEF'STORE locations in Myrtle Beach, South Carolina and Clarkston, Washington, on March 1. Designed as a one-stop-shop for restaurant operators and food industry professionals, the stores will feature thousands of food products, including fresh meat, seafood and produce, as well as restaurant-grade equipment and other supplies.

Rosemont-based US Foods is one of America's leading food service distributors.