Business

Molson Coors to market tequila-based cocktail

Posted January 25, 2021 10:00 pm

CHICAGO - Molson Coors Beverage Co. announced a partnership Tuesday with CKBG to distribute Superbird - a 100% blue agave tequila-based cocktail. The agreement marks Chicago-based Molson Coors' first entry into the premium ready-to-drink spirits category - and its latest move beyond the beer aisle.

Through the Molson Coors distribution network, Superbird will seek to expand distribution nationally, beginning with 10 new markets this spring.

"We're thrilled to partner with Molson Coors and have a distribution network that aligns with our higher purpose," said Joe Marchese, co-founder of New York City-based CKBG (Casa Komos Beverage Group).

CKBG, which also has operations in with operations in Amsterdam and Mexico, first launched Superbird as a ready-to-drink cocktail in 2018.

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