After 35 seasons, MTV's 'The Challenge' still going strong

NEW YORK (AP) - Before 'œSurvivor,'ť 'œThe Amazing Race'ť and 'œAmerican Ninja Warrior,'ť there was MTV's 'œThe Challenge.'ť

It's often brought big ratings and memorable moments for the network, but longtime host T.J. Lavin doesn't believe the show gets the respect it deserves.

'œI definitely think it's probably the most underrated show on television,'ť said Lavin, a former professional BMX competitor and X Games gold medalist.

Currently airing its 35th season, the coronavirus pandemic and the lack of live sports has allowed 'œThe Challenge'ť to draw in new viewers to its consistently loyal fanbase. This season is on pace to be the highest rated in eight years, MTV said.

Lavin said he doesn't look at ratings but has felt the increase.

'œ(Men) used to come up to me and say, '~Hey, can I get a picture? My wife loves you.' Now, it's '~I'm a big fan, bro. Can I get a picture?''ť he said with a smile. 'œIt's funny because it's definitely expanded because of the sports situation.'ť

The show revolves around a different theme each season, pitting competitors in a series of weekly mini-competitions that combine puzzles, and strategy and arguably the most physical competitions in the genre. Castmates are sequestered in a huge, decked out house in an exotic locale that provides the drama MTV shows are known for. Most episodes end with two players going head-to-head in the hopes of qualifying for a days-long final challenge and a large cash prize. The show airs Wednesdays at 8 p.m. EDT on MTV.

Although 'œThe Challenge'ť came first, it hasn't garnered the same type of critical acclaim, or Emmy love, as some other reality competition shows.

'œI don't think that it gets its due in the pantheon ... of reality television,'ť said Breanna L. Heldman, a senior editor at People magazine. 'œSome of that is because '~Survivor,' '~Big Brother'- those are on big networks and they're getting a lot more viewers.'ť

Debuting in 1998, contestants were tapped from MTV's 'œRoad Rules'ť which last aired in 2007, before adding casts members from the groundbreaking series 'œThe Real World.'ť Story lines, and rivalries, have developed over multiple seasons.

'œWe've gotten to watch them grow and fall in love and fall out of love and make enemies and kiss and make up and make the enemies again,'ť said Heldman. 'œ'It is a soap opera as much as it is a reality competition series.'ť

Recent seasons have expanded the contestant ranks, welcoming competitors from other series, including 'œBig Brother,'ť 'œSurvivor,'ť 'œAmerican Ninja Warrior'ť and the UK's 'œGeordie Shore'ť and 'œLove Island.'ť

Contests are being constantly reimagined, with this season upping the complexity and peril. One challenge called 'œBomb Squad'ť has teams of players search for hidden numbers to solve an equation while riding in a stunt car driving on two wheels. 'œFlag Down'ť straps players to the side of a moving tank while they collect flags. Then there's a hilarious trivia quiz -- Lavin's favorite -- in which contestants answer basic pop culture questions while suspended above open bodies of water. Wrong answers lead to breathtaking drops, sometimes resulting in injuries.

Lavin, who's hosted for 25 seasons, says rival shows pay attention.

'œThey are looking at our show and saying, '~OK, maybe we can do (this).' So it's like, '~Oh, I see you - I see you '~Survivor.''ť

Another aspect has been upped this season: its cinematography.

'œI think that people generally gravitate to something that makes you feel like you're in it. And that's been my goal,'ť said Jason 'œNinja'ť Williams, this season's director of photography.

This season, dubbed 'œTotal Madness'ť with a post-apocalyptic theme, was filmed in a Cold War bunker outside of Prague - a far cry from the cushy digs contestants are accustomed to. Williams, one of the few Black cinematographers in television production, said while he doesn't scout other competition shows, he is inspired by Hollywood.

'œWhen I first started (on) '~The Challenge,' we didn't have gimbals. We didn't have slow motion cameras,'ť said Williams, who's worked occasionally on the show since 2009. 'œNow, the market has allowed them to be so much more accessible to us. And then we can actually provide these different angles and shots and really interesting tricks that you would normally see in a film.'ť

Heldman, citing the example of trans 'œChallenge'ť contestant Katelynn Cusanelli, said MTV 'œdoes not get credit for some of the ways in which is that broken boundaries.'ť Cusanelli first appeared on 'œThe Real World: Brooklyn'ť in 2009 and 'œopened up about the trans experience through reality television in a way that I'd never seen before and I think many people had never seen before.'ť

While some viewers are wondering about the show's future even as some fan favorites are getting older, Lavin believes 'œThe Challenge'ť is in good hands.

'œIt's going to be tough without those dudes if they don't want to come back '¦ But at the same time, there's also new stars coming up that are pretty interesting people,'ť said Lavin. 'œSo I think it'll survive, man.

'œThere's new stars born every day.'ť

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Follow Associated Press entertainment journalist Gary Gerard Hamilton at twitter.com/garyghamilton