Business

Tigers announce partnership with sportsbook operator

Posted July 02, 2020 7:00 am

The Associated Press

DETROIT (AP) - The Tigers became the first Major League Baseball team to reach a deal with a sports gambling company, announcing a multiyear partnership Thursday with PointsBet.

Detroit said the agreement will 'œenhance fan engagement and game-day excitement by providing access to unique experiences, content, promotions and more, in and around Comerica Park.'ť

'œPointsBet operates in rare space within the industry by owning our technology environment from end to end, which allows us to be extremely nimble on product innovation and personalized offerings to complement our app's market-leading speed," PointsBet USA chief executive officer Johnny Aitken said in a statement.

As part of the deal, PointsBet will have branding at Comerica Park and will be featured on the Detroit Tigers Radio Network.

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More AP MLB: https://apnews.com/MLB and https://twitter.com/AP_Sports

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