Southern Tide rebrands to Trails & Tides

NAPERVILLE — Island Sport, owner of 10 retail stores and restaurants in three states, has rebranded their Southern Tide store on Water Street in downtown Naperville to Trails & Tides. Trails & Tides features men's, women's, and children's Patagonia apparel in addition to the Southern Tide apparel and accessories it now offers. “Southern Tide is a great classic, coastal apparel brand for men, women, and boys, and when we saw the opportunity to add Patagonia we literally jumped at the chance,” said Loren Beadle, owner of Island Sport. ” We think that Southern Tide and Patagonia will really complement each other in our new Trails & Tides store.” For more information visit www.trailstides.com.