DHJJ launches new brand, logo and website

NAPERVILLE - DHJJ Certified Public Accountants and Business Advisors, formerly DiGiovine, Hnilo, Jordan & Johnson, Ltd., unveiled their new brand this week symbolizing how the firm focuses on its clients, while celebrating the internal culture it built over the past 40 years.

"The presentation of our new brand and logo signals a new era at DHJJ," said Tom Jordan, Managing Director at the firm. "We are large enough to specialize but small enough to individualize our relationship with each and every client. Our strategic initiative for re-branding was to communicate the firm's extensive resources, specialists, and experience we can commit to business owners, CFOs and individuals."

The new logo simplifies the firm's name to DHJJ, takes the 7 recognizable hash marks from the previous logo and places them within the letter "D" of the new design. The 7 hash marks represent DHJJ's 7 beliefs - Service, Family, Faith, Fun, Excellence, Respect, and Success.

"These beliefs drive everything we do," Elizabeth Gonzalez, Chief Operating Officer at DHJJ said. "And since these beliefs are part of us, we embedded the hash marks into the logo to represent that we don't separate our business from our beliefs, rather we live them every day and exist to serve our clients and become their trusted business advisors."

The new brand also includes a redesigned website that focuses on providing easy access to content and resources for business owners, CFOs and individuals. The updated site works easily with mobile devices so clients can quickly find the information.