Animal shelter severs ties with web firm over Super Bowl ad

INDIANAPOLIS (AP) - The Humane Society of Indianapolis is moving to a new web site host after dumping GoDaddy over a Super Bowl ad.

GoDaddy pulled the ad before Sunday's game after receiving strong criticism from animal welfare organizations and other groups. The story line featured a lost puppy that returns home, only to be told it had just been sold on a website its owner had created using GoDaddy.com.

Humane Society Director John Alshire told WTHR-TV (http://bit.ly/16q107T ) Wednesday that his group found the ad "egregious" and wanted to make a statement by dropping the company.

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Information from: WTHR-TV, http://www.wthr.com/