Visit Lake County wins award for ‘Let the ride take you’ tourism TV spot
The winners of the 33rd Annual Telly Awards have been announced, with Visit Lake County taking home a statuette for their “Let The Ride Take You” TV spot.
The spot won a Bronze Telly (second place) in the Travel/Tourism category. With nearly 11,000 entries from all 50 states and numerous countries, this year’s Telly Awards has been one of the most successful and competitive in the long history of the Telly Awards.
In “Let The Ride Take You,” produced by ad agency Davis Harrison Dion, Lake County spotlights the variety of attractions and destinations that are “just a short ride away” in Lake County.
Focusing on “the ride,” the television spot featured rides through Lake County via various vehicles including a classic red convertible, a canoe, golf cart, waterslide and roller coaster.
“The Ride” targeted a broader audience focusing on the variety of offerings Lake County has during the summer for kids and the whole family.
“We are extremely excited to have received this prestigious recognition,” said Maureen Riedy, president, Visit Lake County. “The TV spot was the cornerstone to a tremendously successful ad campaign last year, and is so visually engaging, that we have expanded the concept for this summer’s campaign to include even more rides you can take in Lake County.”
For additional information, or to find out more about Lake County, check out www.visitakecounty.org.