Restaurant.com adjusts pricing strategy

Arlington Heights-based Restaurant.com said it is lowering the price of its $10 dining certificates from $5 to $4 and expanding its selection of restaurants.

The company offers $10 savings certificates at more than 10,000 restaurants across the country, the company said in a release. The growing set of $10 certificates joins Restaurant.com’s base of nearly 50,000 daily certificate choices, including denominations of $25, $50, $75 and $100, at more than 18,000 restaurants nationwide.

“We are excited to offer consumers even more choices than before,” said Restaurant.com President and Chief Marketing Officer Christopher Krohn. “As diners increasingly choose quick-service and fast casual restaurants, Restaurant.com is responding with more affordable restaurant deals. Now, consumers can rely on Restaurant.com for the best deal on every meal, from a large family dinner to a quick bite on the run.”

Restaurant.com’s iPhone app lets consumers search for restaurants by location, purchase a certificate and redeem the savings on the go. The company is preparing to launch a mobile app for the Android platform soon.

“Unlike most daily deal sites, Restaurant.com deals are available for purchase at any time and the certificates never expire,” Krohn said. “Plus, Restaurant.com offers a ‘no questions asked’ exchange policy, so diners can change their minds as they wish and choose just the right restaurant for their needs.”